The world’s fastest growing cryptocurrency trading platform, Crypto.com, has been unveiled as the latest official sponsor of FIFA World Cup Qatar 2022.

The deal will drive significant awareness around the platform through brand exposure that will take place both in and outside of stadiums. For now, the company is yet to state what marketing direction it wishes to take, however it has stated that it will be providing opportunities for new and existing users to attend matches during the tournament, as well as win exclusive merchandise.

The cryptocurrency platform is no stranger to high-profile sporting partnerships, having inked numerous top-tier sports and entertainment deals with worldwide brands within motorsport, MMA, basketball, and ice hockey. Its most recent sports marketing forays have come through securing the naming rights to the now ‘Crypto.com Arena’ in LA (formerly known as the Staples Centre), as well as becoming the official cryptocurrency exchange and trading platform for Australia’s professional football leagues.

You’ll be able to see the Crypto.com label branded across the world’s most popular sporting event between November 21st and December 18th 2022.