Harvey Nichols has launched the ‘HN NFT Vault,' an NFT retail space in its Pacific Place store in Hong Kong.

The innovative and first-of-its-kind concept will allow customers to browse, purchase and sell NFTs via swift and secure transactions, meaning the store will essentially serve as a physical NFT marketplace. That being said, and on brand with the company’s luxury appeal, the store has employed a strict NFT vetting policy, meaning only assets of the ‘blue-chip’ variety will be showcased and sold within the HN NFT Vault (which is a slight contradiction on the goal of the store being to add ‘accessibility’ to NFTs to a broader audience).

So far, the company has stated that NFTs from collections such as CryptoPunks, Bored Ape Yacht Club, CloneX x Takashi Murakami, Azuki and Doodles can be observed within the store. Those lucky enough to afford a purchase of such NFTs can do so via cryptocurrency or fiat, where they can also create and purchase apparel based on their NFT.

Although the novel concept is certainly a ‘first-of-its-kind,’ it isn't the first time collectors have been able to cop an NFT in a physical store. The first instance of customers being able to purchase NFTs in-store was at Harvey Nichols' luxury department store rival Selfridges, who sold NFTs from Paco Rabanne’s Dress collection in its flagship London store back in January.